This course will prepare students for a variety of academic and other situations in which formal presentations are required. Students will learn the principals of creating an effective scientific presentations as well as other types of presentations.

This course will focus on the strategies that can be used effectively in order to shape
pro-environmental behaviors. Furthermore, students will learn the basic steps of creating an effective social marketing intervention.

Students will learn about compliance gaining techniques and selected theories concerning social influence.

W ramach przedmiotu studenci poznają Public relations jako jedno z narzędzi zarządzania firmą. Podczas zajęć omawiane będą takie zagadnienia jak: rola i zadania PR zewnętrznego i wewnętrznego, strategie działań i podstawowe techniki PR.